Zeitschrift für Evaluation: Issue How Does Health Promotion Work?

This paper presents the Austrian Impact Model for Health Promotion (AIM-HP), a logical framework developed to document and evaluate health promotion initiatives and interventions. The AIM-HP integrates existing frameworks into a comprehensive model with six components: resources/inputs, activities/interventions, outputs, outcomes, impacts, and contextual factors. Originally developed for the Austrian Agenda for Health Promotion, it can serve multiple purposes: planning interventions, illustrating causal chains, mapping evidence, monitoring interventions and projects, guiding evaluations, and improving interventions. The model reflects key challenges in measuring the effectiveness of health promotion, including the long-term nature of outcomes and impacts, the complexity of causal relationships, and the preconditions for health promotion, and has been developed through an iterative process involving stakeholders from academia, practice, and policy to ensure its applicability in real-world settings.

Keywords
health promotion, intervention, logic model, framework